All The Things I Want to Wear Now Because I’m a Conditioned Consumer

March 14, 2017
All The Things I Want to Wear Now Because I’m a Conditioned Consumer

In my last post, I mentioned my sudden but deep and burning desire for a pair of red boots. This desire was brought on purely by osmosis. Those with the most connections or the deepest pockets began slipping their perfectly pedicured feet into red boots by the likes of Isabel Marant; street style photographers snapped them in said red boots and the resulting images seeped into my subconscious, manifesting as a desire to own my very own pair.

Since my infatuation began, fashion month has been and gone, bringing with it an abundance of brand new red boots to lust after, reinforcing the absolutely unfounded notion that they would enhance my life in myriad ways. This is because, ladies and gentlemen, I am a conditioned consumer. My brain was configured within a society that serves much more than the base needs of food and shelter. The mere thought of buying something floods my (and your) brain with dopamine, so no matter how much I abstain from clicking buy in the name of sustainability and having enough money leftover to spend on food, the desire remains.

I avoid as many of the tried and tested consumer triggers as possible; I’ve unsubscribed to store emails, deleted shopping apps, and stopped going into most high street shops. But I can’t cut out fashion entirely. Firstly, because it’s my job and secondly, because I don’t want to. I love scrolling through show after show during fashion week and I adore browsing street style. I even treat myself to a single page net-a-porter scroll in between articles on work days as a change of scenery (screenery?). I am owning my consumer affliction, so join me, won’t you, as I explore the latest objects of my desire. Dopamine incoming…

Midi Skirts/Knee High Boots

Isabel Marant, Roksanda, Victoria Beckham

This trend descended over fashion month like a beautiful plague. Fluid, often asymmetrical hemlines floated about slouchy knee high boots everywhere from Victoria Beckham and Isabel Marant to Roksanda. The resulting combination has its roots in the 80s but manages to feel ultra fresh; a welcome departure from ankle boots. This is undoubtedly my favourite look to come out of AW17 and I’m mentally reinterpreting every outfit in my wardrobe within this framework. My calves are going into storage – I won’t need them for the foreseeable future.


Saint Laurent, Alberta Ferretti, Gucci

Just call me Carrie Bradshaw because I feel like I’m about to get into corsages in a big way. Gucci’s been pushing them for a few seasons now, most notably atop a bow worn under a shirt collar. But now Saint Laurent, Adam Selman and Alberta Ferretti have all jumped on board and it’s become a bonafide trend. I have just this second raided my styling kit and unearthed a silky flower on an elastic hairband, which I’ll be re-purposing as a choker, and a polka dot flower hair clip which I’ll be wearing on my lapel and under my collar, Gucci style. If there was some sort of points system at play here, I think I would have just earned at least 5 for resourcefulness.

Cargo Trousers

J. Crew

Dads of the world rejoice, cargo trousers are in. Until recently, cargo trousers could quite easily cause me to be a bit sick in my mouth but now I want a pair and I’m laying the blame squarely at J.Crew’s feet. If you search ‘cargo pants’ on Pinterest, you’ll find them almost exclusively styled with tan sandals and a white t-shirt or blouse. J.Crew, however, didn’t tap into that sartorial snooze fest. No, they had the audacity to create the delicious trio of camo cargo pants, a pinstriped shirt and a velvet blazer (centre image), taking them out of Jennifer Anniston territory and placing them firmly within my fantasy wardrobe. That said, cargo shorts will be going nowhere near my pasty legs. There are just too many connections with style devoid men who ‘totally aren’t sexist but just truly believe that men are better at driving’. 


Sportmax, Markus Lupfer, MSGM. All images:

I remain steadfastly NOT into leggings as trousers but as a layering device? I’m all in. Dsquared2 planted the seed for leggings as a viable style option with their Resort ’16 collection, when they layered plain black leggings under short skirts and oversized shirts. Since then, leggings have continued to creep in as a pervading but fairly under the radar trend, permeating the collections of MSGM, Pringle, Gucci, Céline, Sportmax and plenty of others. The key to their appeal (to me) is keeping the sportswear overtones to a minimum throughout the rest of the outfit. I can see ankle length leggings peeking out beneath long skirts and mid length coats in spring and in summer, I’m thinking below-the-knee length leggings styled under sheer skirts à la MSGM SS17 (right) and teamed with slouchy belted shirts and loafers. Here ends the non-exhaustive list of the current objects of my desire. Until next time, then, when I’ll probably want a pair of Crocs and a corset belt…

You may also like

Leave a Comment