I’m a freelance writer and stylist working with a focus on sustainable fashion. Unsettled by the ever quickening pace of production and unsatisfied with the human and environmental cost of fashion, I aim to promote a more conscious, ethical facet of the industry. By supporting sustainably-focused brands, championing second hand clothes and underlining the value of what we already own, I advocate for a fashion industry that’s good for both people and the planet.
Sustainable fashion doesn’t only exist within the parameters of clean lines, muted tones and basic capsule wardrobes. It can be as creative, vibrant and expressive as you want to it be. Taking an ethical approach to getting dressed doesn’t mean missing out and that’s what this website is here to say. Sustainable doesn’t mean boring.
You can also find out more about what I do when I’m not doing this…
Alongside sustainable fashion, I write about feminism, style, mental health and culture for a selection of online and print publications. Head over to my writing portfolio to see my work.
I have extensive experience as a commercial copywriter, working on projects including regular blog content, style guides, newsletters, press releases, web copy and company-wide tone of voice.
And when I’m not writing or styling, I lecture at a handful of universities, crochet and treat my cat, Vashka, like a queen.