Fashion industry

Doubtless, you’ll have noticed it’s 2019 now. That came round quickly didn’t it? 2018 was an enormous year for sustainability (more on that below) and, if things go right, 2019 might just be even bigger…

The number of sustainable womenswear items available online from major retailers in the UK rose by 128% between 1st December 2017 and 28th February 2018, according to WGSN. Although it’s coming from retailers for whom such items represent just a…

I, and others like me, like to sell sustainable fashion and ethical living in general as an easy swap. Instead of shopping at X, shop at Y. Don’t buy lots of A, just invest in one B, etc etc etc.…

The idea of cheap clothes falling apart is a cornerstone of the argument against fast fashion. It’s a go-to complaint and tool for those who aim to turn people away from their high street shopping habits and towards, generally, more…

When talking about ethical and sustainable fashion, it’s never long before the subject of cost comes up. It’s understandable, as ethical fashion costs significantly more; posing a serious financial barrier to a huge amount of people. I’ll discuss the social…

Of all our human needs, water is the most basic. It sustains us on such a fundamental level that it’s perfectly reasonable to expect it to be treated as a precious resource; preserved as stringently as historical buildings and valued…

You know when you find that new thing, the thing that revives your wardrobe? The thing that makes you love clothes again and renews anything you pair it with with a sense of creativity and excitement? You found the thing…

Oh, hi, welcome. It’s nice to have you but please take your shoes off. OK. So, this is my new website! I write this introduction with the strained expression of someone who’s spent untold hours deleting line after frustrating line…

Sometimes, when I’m scrolling past the tenth ’20 things to buy from Zara this season’-style shopping feature that week or reading a rejection of a sustainable fashion-focused pitch because the subject was ‘already tackled during Fash Rev week’, I feel…

The fashion lexicon is a thing all of its own. There’s talk of diaphanous silks, jarring textures, theatrical silhouettes and unapologetic volume. I wholeheartedly indulge in this somewhat absurdly lyrical rhetoric because I think fashion can be genuinely magical, and slightly OTT…