Fast fashion

I pitched this (or something along these lines) in January just after the study came out and it didn’t get picked up. I then kept thinking about it but didn’t really do anything with the information. Maybe I forgot I…

The number of sustainable womenswear items available online from major retailers in the UK rose by 128% between 1st December 2017 and 28th February 2018, according to WGSN. Although it’s coming from retailers for whom such items represent just a…

You’re with a friend in a bar and a friend of theirs, unknown to you, comes to say hello. They sit down and join you. You chat, the three of you, and it’s all lovely and jovial and perfectly fun…

The idea of cheap clothes falling apart is a cornerstone of the argument against fast fashion. It’s a go-to complaint and tool for those who aim to turn people away from their high street shopping habits and towards, generally, more…

When talking about ethical and sustainable fashion, it’s never long before the subject of cost comes up. It’s understandable, as ethical fashion costs significantly more; posing a serious financial barrier to a huge amount of people. I’ll discuss the social…

You know when you find that new thing, the thing that revives your wardrobe? The thing that makes you love clothes again and renews anything you pair it with with a sense of creativity and excitement? You found the thing…

On the 25th March of this year, I declared, ‘no more shopping for three months!‘.  I felt guilty and stressed and tired of the seemingly eternal search for that magical item that would ‘complete’ my wardrobe. I was shopped out…

Sometimes, when I’m scrolling past the tenth ’20 things to buy from Zara this season’-style shopping feature that week or reading a rejection of a sustainable fashion-focused pitch because the subject was ‘already tackled during Fash Rev week’, I feel…

I am officially undergoing a fast fashion detox. It’s been a long time coming as I’ve steadily meandered my way towards a more sustainable wardrobe. However, for all my second hand shopping and DIYing, the odd high street purchase just…

Writing something meaningful to accompany an outfit photo isn’t always an easy task. Often, I (my patient boyfriend) will take a photo of a particularly good outfit when we’re out and about with the intention of banking it for a…